We have become accustomed to our corporate-infused lives that takes in what a cultural profiteer, trying to turn another penny, tells us is important in life. We live in a disposable society with disposable lives. Even our relationships are like Happy Meals that we throw away when we don’t like the toy inside (or get tired of the toy itself) and just pop on down to the next establishment to pick up another just as cheaply. Rinse, repeat, ad nauseum. Through the use of language, these profiteers—much like their cousins in the war department—manipulate and change culture as a means to a profitable end without any concern for the natural evolution of culture nor the damage they do to the cultural constructs that, in some cases, have taken hundreds or thousands of years to form. Is this capitalism at its finest or is this merely the intellectual rape of the ignorant and blasé?
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